GUIDANCE & COUNSELING

Behavior Attitude Counseling

Attitude and behavior

People hold complex relationships between attitudes and behavior that are further complicated by the social factors influencing both. Behaviors usually, but not always, reflect established beliefs and attitudes. For example, a man who believes strongly in abstinence before marriage may choose to remain a virgin until his wedding night. Under other circumstances, that same man may engage in premarital sex despite his convictions after being influenced by social messages that his masculinity is dependent on sexual activity.

Changing attitudes to change behavior

Attitude and behavior are woven into the fabric of daily life. Research has shown that individuals register an immediate and automatic reaction of “good” or “bad” towards everything they encounter in less than a second, even before they are aware of having formed an attitude. Advertising, political campaigns, and other persuasive media messages are all built on the premise that behavior follows attitude, and attitude can be influenced with the right message delivered in the right way.